What does the strategic management process typically start with?

The strategic management process typically begins with the formulation of the mission and vision of the organization. This foundational step is crucial as it establishes the purpose and long-term aspirations of the company. The mission statement articulates what the organization seeks to achieve in the short term, while the vision statement provides a broader view of the desired future state.

By clearly defining these elements, the organization can align its strategic activities and decisions with its core objectives, ensuring that all stakeholders have a shared understanding of the company's direction. This alignment is essential for setting the stage for subsequent steps in the strategic management process, such as environmental analysis, strategy formulation, and implementation. Without a well-defined mission and vision, organizations can struggle to prioritize initiatives and allocate resources effectively, which are critical for achieving competitive advantage and long-term success.